Email Marketing Facts and Statistics :
Direct Marketing Association's latestresearchshowsthatemail marketing inUS will account for approximately 71,000 jobs this year, growing will be at 8-10% annually historically and projected into the future as well. Additionally, the ROI for email marketing is .25 for every dollar spent. The ROI of all non-email online marketing is .52.
Email marketing size :
Spending on Email marketing will reach aroundUS$ 1.1 billion by 2010 from US5 million in 2005, growing at a compounded annual rate of 4.5%. The highest growth will be from transactional e-mail, increasing 37% over the next five years to million.
Spending on retention of e-mail accounts for the greatest share of the e-mail market will be at 7 million by 2010. The email acquisionspending which will includenewsletter sponsorship, appending and co-registration, will grow by 4% annually from 2005 to 2010 to US8 million.
The volume of spam messages per consumer will drop 13% annually to 1,640 pieces of spam from 3,253 pieces.The cost of incorrectly blocked e-mail will drop to US million fromUS7 million this year.
|
Business Email Users (millions) |
|
2005 |
2006 |
2007 |
2008 |
2009 |
2010 |
| North America |
205.7 |
216.2 |
227.0 |
238.0 |
249.2 |
260.6 |
| Europe |
162.6 |
179.8 |
196.5 |
212.8 |
228.6 |
244.1 |
| Other Americas |
179.1 |
191.9 |
204.7 |
217.4 |
230.2 |
243.0 |
| Africa |
16.0 |
19.5 |
23.0 |
26.6 |
30.1 |
33.7 |
| Asia (incl. Mid-East) |
182.8 |
198.3 |
213.6 |
229.0 |
244.3 |
259.6 |
| Oceania |
8.7 |
9.1 |
9.5 |
9.9 |
10.4 |
10.8 |
| Total |
549.1 |
598.5 |
647.3 |
695.6 |
743.6 |
791.2 |
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